The Curiosity Room

The digital library of Thom Woodley: film work, webseries, advertising and ephemera.

Copyright 2007-2012
Built with Indexhibit

PEPSI - Halftime 2014

When it came time to surprise people in the days leading up to the 2014 Pepsi Halftime Show, most other agencies pitched big glitzy, youth-oriented stunts. Instead, we made a genuinely heartwarming documentary about making Super Bowl halftime dreams come true for one lucky old man. And it worked.