The Curiosity Room

• Main
  • - About Thom

• Creative Projects
  • 2015
    • - Lorem Ipsum (a game)
    • - 30Nothing (a TV Pilot)
    • - Fail to the Chief (a podcast)
  • 2014
    • - Will It Blow? (a podcast)
    • - Race to Mount Olympus (a game)
    • - A Letter to Red Lobster
    • - Prince Adam is a Dick.
    • - YOU and the Argonauts (a Game)
    • - Episode Interactive (a game platform)
  • 2013
    • - Story Cards (a game)
    • - Tiny Insane People (a blog)
    • - Lovely Valentine's Day (cards)
    • - Wifey (a band)
  • 2012
    • - the Secession Question (a study)
    • - Lovely Xmas (Cards)
    • - M is for Minotaur (a childrens' book)
  • 2011
    • - Powerless (a TV pilot)
    • - Diorama TV (a web venture)
    • - Tigersnake with Guns (a blog)
    • - Needed: Model (a blog)
  • 2010
    • - RFP (a webseries)
    • - The Temp Life (a webseries)
  • 2009
    • - All's Faire (a webseries)
    • - Greg and Donny (a webseries and TV pilot)
  • 2008
    • - The All-For-Nots (a webseries)
  • 2006
    • - The Burg (a webseries)

• Advertising Projects
  • 2015
    • - Cortana takes over London [Microsoft]
  • 2014
    • - Look.Fresh. [client : Dentyne]
    • - Twice in a Lifetime [client: Pepsi Superbowl]
  • 2013
    • - Make it with a Lifeguard [client: Sauza]
    • - Look Fresh OOH campaign [client: Dentyne]
    • - 911 Poster campaign [client: New York City]
    • - Bloomberg.org [client: Bloomberg Philanthropies]
    • - Grab Life by the Hornitos [client: Jim Beam]
    • - the Breathe Easies [client: The EPA]
  • 2012
    • - Rager app [client: The Barbarian Group]
  • 2011
    • - Just Say Yes [client: Pepto Bismol]
  • 2010
    • - Bloody Mary [client: McClure's Pickles]
    • - Cargo Hunt [client: Dos Equis]
  • 2009
    • - Lacoste Momentum [client: Lacoste]
    • - Most Interesting Academy [client: Dos Equis]
  • 2008
    • - Dos Equis Campaign

PEPTO BISMOL - Television and Brand

Pepto Bismol knew that at its heart, it was a party brand. Or at least an after-party brand. So we developed the strategy of Pepto being the brand for people who 'say yes', especially around holidays. This thought turned into executions across digital, TV and print.