The Curiosity Room

The digital library of Thom Woodley: film work, webseries, advertising and ephemera.

Copyright 2007-2012
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PEPTO BISMOL - Television and Brand

Pepto Bismol knew that at its heart, it was a party brand. Or at least an after-party brand. So we developed the strategy of Pepto being the brand for people who 'say yes', especially around holidays. This thought turned into executions across digital, TV and print.