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Professionally, I am a writer, web video pioneer and creative director. On the side, I make films, music and even games. In both, I work with one rule and one rule only:
I never limit myself.
And since I never limit myself, it opens me up to claim one more rule. Namely:
I never do the same thing as anybody else - including myself.
And that's it. I don't repeat myself, I don't copy others. I invent, adapt, remix, improve, innovate and slam together different ideas into a new and exciting beast, every single day.
In 2006, everyone else was saying 'the internet is for cat videos'. Instead, I wrote the world's first 22-minute sitcom for the internet, and had it in the NY Times in three days of posting. For years I invented and expanded the legend of the Most Interesting Man in the World, Dos Equis' famed mascot. I won the top award at the New York Television Festival with a 9-minute pilot, created the first webseries made entirely with powerpoint, became the first professor of webseries in New York, and once addressed Congress on net neutrality.
It doesn't always work, but I'm as proud of my failures as I am of my successes.