The Curiosity Room

The digital library of Thom Woodley: film work, webseries, advertising and ephemera.

Copyright 2007-2012
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DOS EQUIS - Digital Activations

Dos Equis quickly found that fans couldn't get enough of the Most Interesting Man. When the problem of how to capitalize on that came to us, we found his assistant, had fans track his lost cargo across the world, and built him an entire academy complete with celebrity instructors. Our fans participated in online games and social experiments by the hundreds of thousands - many every single day.