The Curiosity Room

The digital library of Thom Woodley: film work, webseries, advertising and ephemera.

Copyright 2007-2012
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Dentyne wanted something bold and attention-getting to drive new trial in key cities. We linked chewing gum to building confidence - and emblazoned our messages across mirrored surfaces in Canada, Brazil and Turkey. We even built a Cinder-powered 'magic mirror' that let people's own reflections do the talking for them.